As the trajectory of digital advertising continues to scale past $300 billion dollars in 2019, so do the illegitimate shortcuts being used to profit from its success. Enter Customer Journey Hijacking and Ad Fraud - just two of the methods being used to hack your CX and conversion funnel.
In this webinar presented by Namogoo and NS8, we will explore the impact that customer journey hijacking and ad fraud have on the eCommerce industry, as well as information on the conversion and revenue uplift that comes from blocking these approaches.
Watch the on-demand webinar to learn more about:
- The newest hijacking and fraud techniques targeting eCommerce companies
- How emerging AI technologies are working to eradicate ad pollution, customer journey hijacking, and ad fraud
- Benefits on CX and conversion experienced from blocking unwanted and unauthorized methods of hijacking and fraud