With online sales on the rise and forecasted to increase by 24% in 2020, eCommerce decision makers face new challenges and opportunities.

For personal care, footwear and accessories, adapting to this change means translating the surge of new visitors to sales by identifying customers’ behavior and purchase intent throughout their online shopping journey, while prioritizing long-term metrics like lifetime value.

Hear how Digital Experts from Kurt Geiger and Fresh are reshaping their strategy to:
  • Maximize conversion for first-time online shoppers while building long-term loyalty
  • Eliminate the impact of injected ads in a world of price-sensitive consumers
  • Remove friction to increase consumer trust
  • Identify the different intent paths in the customer journey for optimization



Gareth Rees-John

Digital Director, Kurt Geiger


Geraldine Cohen

Senior Director of Global Digital, Fresh