Shopping cart abandonment isn’t a new problem in the e-commerce industry, but did you know that ad injections coming from your customers’ web browsers are responsible for a large percentage of your cart abandonment issues? 

When popular UK footwear retailer, schuh discovered how disruptive this issue was, they learned about a hidden phenomenon known as Customer Journey Hijacking and turned to Namogoo to remedy to problem. After successful testing, schuh implemented Namogoo’s solution and as a result, they experienced a 29% decrease in shopping cart abandonment and a 2.78% overall conversion rate uplift.

In this webinar, schuh’s Head of eCommerce, Stuart McMillan and Ohad Hagai, SVP of Marketing at Namogoo discuss:

  • Unique challenges that eCommerce companies face today and how they affect your bottom line.
  • The steps that schuh took when they discovered Customer Journey Hijacking and the results that followed.
  • How to leverage AI and machine learning to protect CX, decrease cart abandonment, increase conversion rate, and boost sales revenue.


Watch On-Demand